Category: Tips and Strategies

Encore Entrepreneurs Are Filling Information Gaps…and Their Pockets
Better, Smarter, Richer Featured in Next Avenue and Forbes

Posted onAuthorJackie Peterson

The other day I learned that my piece Encore Entrepreneurs Fill Gaps and Their Pockets was published by Next Avenue. Needless to say, I was delighted; being in the company of the experts at Next Avenue is true honor. Next Avenue is a PBS website designed to reach America’s booming 50+ population as they plan for Read More …

Strategies for Growing Your Business
The Better, Smarter, Richer Path to Growth

Posted onAuthorJackie Peterson

In the business world, we talk a lot about growth. Usually we don’t think of it as something that needs to be defined. Growth means getting bigger, and EVERYONE wants their business to get bigger, right? We want more sales, more customers, more page views…more more more of everything! The problem is that a standard Read More …

A Tip from Jackie: Words Matter
Be Sure You Can Articulate Your Unique Value Proposition

Posted onAuthorJackie Peterson

Why does it matter that you’re able to articulate your unique value proposition? Because words matter. And clear words are ones that will be remembered by those with whom you network. When you have it “right,” your words will resonate with people; they will also remember who you are and what you offer, and they Read More …

The Waterbug in Action | A Quick-Start Guide to Online Outsourcing for Solos

Posted onAuthorJackie Peterson

I am a firm believer in the waterbug model, but sometimes when I suggest it to my clients, they say they don’t know where to start. Often you can find a good match in your existing network (which is why solos should always continue to build their networks, even if you never want to go Read More …

Life Lessons from the Humble Waterbug | The Perfect Entrepreneur Business Model for Solos

Posted onAuthorJackie Peterson

If you’ve ever been to one of my classes, study groups, or symposiums, you’ll have heard me talk about my favorite insect: the waterbug. If you haven’t, you might wonder what the world a bug can teach a solopreneur. Well let me tell you: a whole lot. The waterbug came to me in a burst Read More …

You are a Hero…And While You May be Flying Solo, You’re Not Alone | Free Small Business Course with Jackie

Posted onAuthorJackie Peterson

  A letter from Jackie: I recently read this article about the challenges of entrepreneurship (and, yes, its joys…but more about that later). [Y]ou have chosen the path less taken, the path less understood and the path most pockmarked with pain. Much of the time that path is a complete slog, and your job, on Read More …

A Tip from Jackie: Plan Your Cash Flow

Posted onAuthorJackie Peterson

“Plan your cash flow.” What do I mean by that? Planning your cash flow means that you have a budget for your personal life and personal expenses, and you have a budget for your business and business expenses. You know how much money you must bring in every month. And you make plans to have Read More …

Just Start Your Encore: Do the Work in 2015! | Happy Holidays from Jackie

Posted onAuthorJackie Peterson

The other day I read an article called “5 New Year’s Resolutions Those Over 50 Should Never Make,” and I started to bristle when I read #4. It starts with “Resolve to reinvent yourself”–as in, those over 50 should never resolve to reinvent themselves. As a passionate advocate for the encore movement, I have staked Read More …

A Tip from Jackie: Find Your Niche

Posted onAuthorJackie Peterson

So how do you choose a deep and narrow niche? Your deep and narrow niche should be one that is very interesting and intriguing to you. It should be in your “sweet spot” where the circles in the Venn diagram—passion, talent, and potential revenue—intersect. If you choose to build your niche where you have interest, Read More …