Tricks and Tips for Entrepreneurs
These video tutorials expand upon the business principles for encore, creative, and solo entrepreneurs from Jackie B. Peterson’s book, Better, Smarter, Richer.
Better, Smarter, Richer Tutorial: How to Charge What You're WorthIn this 20 minute video lecture, Jackie B Peterson shares her expertise on charging the appropriate price for your product or service. To help you set your pricing, she explains how to establish your budget, how to focus on your niche and how to establish your unique value proposition. As a solo business, you need to make a living doing what you love--and Jackie will guide you to success.
Better, Smarter, Richer Tutorial: How to Establish Yourself as an ExpertIn this 13 minute video, Jackie B Peterson coaches you on how to overcome scarcity thinking, and share your knowledge and experience as you build a following for your expertise. She also encourages you to stop the video, and do a writing exercise that will help you find the right path for your expertise. This is a critical step to build a business whether you are a creative, a solo or an encore entrepreneur. Are you ready to become the expert you want to be?
Better, Smarter, Richer Tutorial: How to Find Your Perfect CustomerIn this 8 minute video Jackie shows you how to market to people who really want to buy what you are selling. She demonstrates on the white board how to identify characteristics of your perfect target customer and then explains what you need to do to focus your marketing efforts. If your marketing hasn't brought people pounding at your door, this lecture from Jackie will help you focus on the customers who are critical for your business success.