Better, Smarter, Richer by Jackie B
DO WHAT YOU LOVE! — THRIVE FINANCIALLY.
Marketing becomes much easier when you are only marketing to those most likely to hire you. How do you know? Look at your history and who has hired you in the past. Do they have some attributes or characteristics in common? Age, type of job, size of job, how they heard of you? Can you Read More …
It is a common grievance among the business owners regarding the effectiveness of their marketing campaign. Modern technology and the internet have brought about several ways to effectively control your marketing campaigns and monitor them for best results. Content campaigning, lead generation, blogging, social networking etc. are the various tools which are the most common Read More …
It is important for you to be aware of the competition. Even though you have a deep and narrow niche, there is competition–if not for exactly the work that you do, then for the dollars you want spent on your product or service and not somewhere else. So it is important for you to pay Read More …
Part of being successful as a solo means that you develop your reputation as a “go-to” expert in your deep and narrow niche. Why? Because when your expertise is recognized, two things happen: First, people will wait for you—they want to work with YOU. And second, people will pay you marginally more money for your Read More …
Solopreneurship is one of the fastest growing forms of business. It is so easy to enter a solo enterprise. You are bringing the capital for the business with your skill set and your knowledge. I call it monetizing your expertise. You can sell what you know or what you know how to do. People are Read More …
A note from Jackie: Nancy Collamer is an expert when it comes to career reinvention. Not only is she the mastermind behind My Lifestyle Career, but she recently published her book Second-Act Careers: 50+ Ways to Profit From Your Passions During Semi-Retirement. She will be next week’s BSR Broadcast guest, and I’m thrilled that she Read More …
When I say “hire the help you need,” I do not mean “hire employees.” I mean that your business contracts with another business for provision of services. This is a b-to-b relationship. Business-to-business. When you create that kind of transaction, you become the beloved client not the oppressive boss. When your business hires another business Read More …
Why raise your prices? There are so many reasons. First, if you do not charge enough for your work people will not take you seriously. They will not think you are any good. They will buy as much of your work as they can and not give you a referral. You will fall into the Read More …
It’s always wonderful to find that “sweet spot” where work and passion meet…but you have to pay attention to both! Remember, your work is not just your passion; it is also your business. What does that mean? Treat it like a business. Keep a set of books. Have a separate checking/banking account. Invoice for your Read More …
Welcome to our new “A Tip from Jackie” series! She’ll be sharing all of her favorite tips and tricks for solos, encores, and creatives over the next few months, so check back often. One question I get from many of my clients is “So how do I know it’s Mission Creep?” Mission Creep happens when Read More …
