Better, Smarter, Richer by Jackie B
DO WHAT YOU LOVE! — THRIVE FINANCIALLY.
Focus is so critical to your financial success that I have made it #1 of my seven basic principles. I know that creatives are interested in so many things. They are attracted to all the new bright changes and advances. They are immediately thinking about how they can use, incorporate, and adapt the new ideas, Read More …
Why does passion matter? When you have worked for a long time in some work that is simply a job, you lose something. You lose your zest for experimentation. You lose your willingness to stick to it to see the last detail tied up. You lose your interest in experimenting or learning new techniques or Read More …
You need to be able to explain your value to your worst critic–YOU. This is especially important when you’re raising your prices. I know that most solos are nervous about quoting a price and asking for money. We do not negotiate prices in this country like they do at the markets in many nations. We Read More …
Marketing becomes much easier when you are only marketing to those most likely to hire you. How do you know? Look at your history and who has hired you in the past. Do they have some attributes or characteristics in common? Age, type of job, size of job, how they heard of you? Can you Read More …
It is important for you to be aware of the competition. Even though you have a deep and narrow niche, there is competition–if not for exactly the work that you do, then for the dollars you want spent on your product or service and not somewhere else. So it is important for you to pay Read More …
Part of being successful as a solo means that you develop your reputation as a “go-to” expert in your deep and narrow niche. Why? Because when your expertise is recognized, two things happen: First, people will wait for you—they want to work with YOU. And second, people will pay you marginally more money for your Read More …
Solopreneurship is one of the fastest growing forms of business. It is so easy to enter a solo enterprise. You are bringing the capital for the business with your skill set and your knowledge. I call it monetizing your expertise. You can sell what you know or what you know how to do. People are Read More …
When I say “hire the help you need,” I do not mean “hire employees.” I mean that your business contracts with another business for provision of services. This is a b-to-b relationship. Business-to-business. When you create that kind of transaction, you become the beloved client not the oppressive boss. When your business hires another business Read More …
Why raise your prices? There are so many reasons. First, if you do not charge enough for your work people will not take you seriously. They will not think you are any good. They will buy as much of your work as they can and not give you a referral. You will fall into the Read More …
It’s always wonderful to find that “sweet spot” where work and passion meet…but you have to pay attention to both! Remember, your work is not just your passion; it is also your business. What does that mean? Treat it like a business. Keep a set of books. Have a separate checking/banking account. Invoice for your Read More …
