A Tip from Jackie: Don’t Get Left Behind…Be Aware of the Competition!

It is important for you to be aware of the competition. Even though you have a deep and narrow niche, there is competition–if not for exactly the work that you do, then for the dollars you want spent on your product or service and not somewhere else. So it is important for you to pay Read More …

A Tip from Jackie: Be the Expert–How to Make Your Name Synonymous with Your Topic

Part of being successful as a solo means that you develop your reputation as a “go-to” expert in your deep and narrow niche. Why? Because when your expertise is recognized, two things happen: First, people will wait for you—they want to work with YOU. And second, people will pay you marginally more money for your Read More …

A Tip from Jackie: The Zing Factor–How to Talk About Your Work

Solopreneurship is one of the fastest growing forms of business. It is so easy to enter a solo enterprise. You are bringing the capital for the business with your skill set and your knowledge. I call it monetizing your expertise. You can sell what you know or what you know how to do. People are Read More …

A Tip from Jackie: B-to-B Relationships…a Must for Solos

When I say “hire the help you need,” I do not mean “hire employees.” I mean that your business contracts with another business for provision of services. This is a b-to-b relationship. Business-to-business. When you create that kind of transaction, you become the beloved client not the oppressive boss. When your business hires another business Read More …