Encore Entrepreneurs Stories: Marketing for Service Providers at Don Nasca’s Service Store USA

Don Nasca helps “professionals increase their income, improve their livelihood, and expand their network” at the Service Store USA. What the business does: marketing for service providers. A career in technology eventually led to a venture in creating a platform that offers marketing for service providers.  When he was 50, Don Nasca first got the Read More …

A Tip from Jackie: Find Your Niche

So how do you choose a deep and narrow niche? Your deep and narrow niche should be one that is very interesting and intriguing to you. It should be in your “sweet spot” where the circles in the Venn diagram—passion, talent, and potential revenue—intersect. If you choose to build your niche where you have interest, Read More …

Great Marketing Tips for the Bold Solopreneur by Guest Blogger Ivan Serrano

A solo entrepreneur is a lot of things. What it’s not is a hobby, a leisure activity, or anything else that alludes to part-time commitment. It’s not for the meek, nor is it something that offers security for those who seek it. It’s a lifestyle choice which has you habitually thinking and bringing your A-game Read More …

A Tip from Jackie: The Importance of Passion–Finding Your Sweet Spot

Why does passion matter? When you have worked for a long time in some work that is simply a job, you lose something. You lose your zest for experimentation. You lose your willingness to stick to it to see the last detail tied up. You lose your interest in experimenting or learning new techniques or Read More …

10 Ways to Profit Using LinkedIn and 5 Tips for Leveraging its Power to Market and Build Your Business ‘Free’
by guest blogger Jean L. Serio, LinkedIn Expert

LinkedIn is a powerhouse. The top social site for businesses looking for clients, to get hired, and job seekers, it has over 200 million current members, and growing daily. From entrepreneurs, to corporations, there are thousands of potential clients and companies with jobs available, out there waiting to connect with you.

“7 Ways Blogging Can Improve Your Business” by guest blogger Tony Evans

According to recent business courses, if you want your business to be successful, you need to work on building a steady and stable presence online. Not only will this allow you to engage with customers, but it can also make your life much easier, in terms of PR and market research. Need a bit of Read More …

Shaped by the Power of “NO”

A note from Jackie… It is so easy to get distracted from working towards our goal. There are so many possibilities out there–so many choices, so many distractions. How in the world can we stay focused and on track? Case Study One of my Better, Smarter, Richer clients told a great story a few weeks Read More …

Five Things I Wish You Knew Before Starting Your Business by guest blogger Luna Jaffe

1. You have to love wearing many hats! You will be doing that thing you love – painting, writing, photography, coaching—but you will also be the business manager, accountant, marketer and salesperson. Each of these skills requires time to develop, which typically costs money. One of the biggest mistakes I see is not recognizing the Read More …

Keep Your Business Afloat For Free by guest blogger Jake French

The dream of creating value for clients based on your unique talents and expertise is at risk of failing if you don’t prepare yourself. Arguably the single most valuable tool for a solopreneur to possess is a highly focused “can do” mentality. Lucky for you there is a special on attitudes this week at www.JakeFrenchInspires.com, Read More …

Jackie B. Peterson at the Mercy Corps Northwest Women’s Business Summit!

Join Jackie B. Peterson and Better, Smarter, Richer at the Mercy Corps Northwest Women’s Business Summit on Wednesday June 12th! Hosted by the Women’s Business Center, this wonderful event celebrates the journeys of successful women entrepreneurs in Portland.  Jackie and other industry experts will discuss: • Success and motivation • Overcoming challenges • Available resources Read More …