What is a Unique Value Proposition? A unique value proposition is often called an elevator speech but it goes deeper than that.
A UniqueValue Proposition should:
– Be unique.
– Clearly and passionately state what you do and how your work is different from others in your field.
– Confidently state the value you bring to others.
– Purposefully state how the listener can work with you.
– Possibly ask a question about a “problem” a customer would have so that they can see how your work will “solve” their problem.
If you have the book, Better, Smarter, Richer: Seven Business Principles for Solo and Creative Entrepreneurs, there are fabulous exercises on coming up with the perfect U.V.P. and if you are signed up for the Better, Smarter, Richer Mastermind then we will work on making yours even BETTER!
Share yours below….
